Most shoppers scroll past your title, images, and bullet points before they decide. Then they reach the product description, and on many listings it's a plain block of text that nobody reads.
Amazon A+ Content replaces that block with images, comparison charts, and brand content. It's free for eligible sellers, but it has rules, and a rejected submission just means more waiting.
In this article, you'll learn what A+ Content is, who can use it, the difference between Basic, Premium, and Brand Story, how to build and submit it, and the guideline mistakes that get content rejected.
A listing that converts starts with a product launch done right. This free checklist is used by Bubba Academy students to launch faster and avoid costly rookie mistakes.
According to Amazon's A+ Content page for sellers, A+ Content is a tool for showcasing your products and sharing your brand's story on product detail pages. You can add videos, enhanced images, custom text placements, shoppable comparison charts, and more.
It used to be called Enhanced Brand Content (EBC). On the detail page, A+ modules appear under the "Product Description" heading, below the bullet points, where shoppers go when they want more detail before they buy.
Amazon says, based on its internal data, that Basic A+ Content can increase sales by up to 8%, and well-implemented Premium A+ Content by up to 20%. Treat those as upper limits Amazon reports, not a promise for your listing.
Amazon lists two requirements:
A+ Content itself is free for sellers who meet those requirements. You can only apply it to ASINs your brand owns, so you can't add A+ to a listing you're just reselling under someone else's brand.
Amazon's A+ Content design guide describes three types.
Available to all sellers with a Professional plan who are enrolled in Brand Registry. You can add up to five modules per ASIN, built from templates with text, images, your brand logo, comparison charts, and technical specification charts.
A separate section on the detail page under the heading "From the brand." It can include images and text, carousels, and links to your other products and your Amazon Brand Store. You don't need other A+ Content to use it. Amazon suggests using Brand Story for your brand's background and mission, and keeping product details in Basic or Premium A+.
Available to registered brands that meet certain criteria. Premium allows up to seven modules per ASIN and adds:
How do you qualify for Premium? Amazon's design guide only says to log in to check, and the criteria are set per marketplace. In a Seller Forums answer, Amazon listed two requirements: a published Brand Story on all the ASINs you own, and at least five A+ projects approved and published in the past 12 months. An older Amazon one-pager said 15, so check the current criteria in your A+ Content Manager.
Great A+ Content starts with a brand worth registering and a listing built the right way. Bubba Academy's step-by-step program shows Amazon sellers how to build both.
Based on Amazon's A+ Content page, here's the process:
Not ready yet? You can save your project as a draft and come back later. You can also edit published content from A+ Content Manager at any time.
Amazon says some modules have an "AI Ready" badge. Choose Select content to generate, pick the text and image fields you want help with, enter your brand-owned ASIN, and select Generate content. Amazon says it can use insights from your ASIN and top products in your category. Always read and edit what it writes before you submit.
Amazon's design guide shares these tips:
Your A+ images should match the quality of your main gallery. Our guide to Amazon product image requirements covers how to shoot clean photos on a budget.
Every submission goes through review before it goes live. Amazon's design guide lists these rules:
Amazon updates these guidelines, so check Seller Central for changes before each new project.
A+ Content is one of the few free tools that changes how your whole detail page looks. It works best when every module answers a shopper's question.
The key takeaways:
Your next step: Open A+ Content Manager, find your top-selling ASIN without A+ Content, and build a Basic project with a comparison chart. Publish a Brand Story on all your ASINs too, since Amazon lists it as a Premium requirement.
Bubba Academy trains sellers on product research, Brand Registry, listings, FBA, ads, and pricing, including how to build A+ Content and product pages that turn visitors into buyers.
Join Bubba Academy Today →Amazon says A+ Content is free for sellers who meet the eligibility requirements. You do need a Professional selling plan, which Amazon lists at $39.99 a month plus selling fees.
For branded products, yes. Amazon requires a Brand Representative or Reseller role for a brand enrolled in Brand Registry. Amazon also lists generic products in your catalog as an option.
Basic allows up to five modules per ASIN with text, images, and comparison charts. Premium allows up to seven and adds larger images, video, interactive hotspots, carousels, Q&A modules, and shoppable comparison charts.
Criteria are set per marketplace. In a Seller Forums answer, Amazon listed a published Brand Story on all your ASINs and at least five approved and published A+ projects in the past 12 months. Check A+ Content Manager for your current status.
No. Amazon's guidelines say not to include pricing, promotions, shipping details, QR codes, hyperlinks, directions to other websites, or contact information.