---
title: "Amazon SIPP for FBA: Eligibility, Testing, and Enrollment"
description: Amazon Ships in Product Packaging (SIPP) lets FBA orders ship in your own packaging. Eligibility, tests, enrollment, and the fulfillment discount.
image: https://crm.bubbaacademy.com/hubfs/bubba-blog-images/featured-amazon-sipp-kraft-shipping-boxes.jpg
---

[Skip to content](https://crm.bubbaacademy.com/bubba-holding-blog/amazon-sipp-ships-in-product-packaging-fba-certification#main-content)

![Two stacked brown cardboard shipping boxes with blank white labels on a white surface](https://crm.bubbaacademy.com/hs-fs/hubfs/bubba-blog-images/featured-amazon-sipp-kraft-shipping-boxes.jpg?width=1400&height=933&name=featured-amazon-sipp-kraft-shipping-boxes.jpg)

Amazon FBA Seller Central Amazon Sellers

# Amazon Ships in Product Packaging: How FBA Sellers Certify SIPP

![Pouyan Pazargadi](https://crm.bubbaacademy.com/hs-fs/hubfs/Screenshot%202026-05-02%20at%208.33.06%20PM.png?width=48&height=48&name=Screenshot%202026-05-02%20at%208.33.06%20PM.png)

 Pouyan Pazargadi

November 10, 2026

If you use Fulfillment by Amazon, a share of what you pay on every sale is the pick, pack, and ship fee. Some of that cost is the extra bag or box Amazon adds around your product before it leaves the fulfillment center. [Amazon's Ships in Product Packaging program](https://sell.amazon.com/programs/custom-packaging) — often shortened to SIPP — lets eligible FBA orders go out in your own packaging, without that extra Amazon material.

For certified items, Amazon says the program includes a discount on FBA fulfillment costs of between $0.04 and $1.32 per unit. Enrollment itself has no Amazon fee. This guide walks through who can join, what the packaging has to look like, how grouping and testing work, how to enroll in Seller Central, and how to confirm the discount on a payment. It is a packaging and fee program, not a rewrite of the [2027 US FBA fee changes](https://crm.bubbaacademy.com/bubba-holding-blog/amazon-2027-fba-fee-changes-january-15-2027) Amazon announced on November 5, 2026.

📦

### Free Download: The Amazon FBA Starter Checklist

Packaging and inbound prep are easier when you choose products carefully. This free checklist helps Bubba Academy students vet suppliers, plan dimensions, and prep a clean first FBA shipment.

- ✓  Step-by-step product selection framework
- ✓  Supplier sourcing and negotiation checklist
- ✓  First FBA shipment prep guide

[Download Free Checklist →](https://bubbaacademy.com)

## What Ships in Product Packaging Actually Does

Amazon's public program page puts it simply: with SIPP, "your Fulfillment by Amazon (FBA) orders are delivered in your own custom packaging—without any Amazon-added material." That is the whole idea. The customer can receive your box, mailer, or sealed bag as the outer package, instead of a separate Amazon overbox or poly bag.

Amazon lists three reasons sellers enroll:

- **Lower fulfillment costs.** Certified items can receive a per-unit FBA fulfillment discount. Amazon currently states the range as $0.04 to $1.32, depending on the item.
- **A clearer unboxing.** You can print brand information, scannable codes, or messages inside the package.
- **Less extra packaging.** Amazon also describes a sustainability benefit: less added material and fewer extra packages on the road.

The program is the current name for what many sellers still call Ship in Own Container (SIOC). Amazon's packaging FAQ says the certification standards are the same and that you may still see SIOC or Frustration-Free Packaging wording in older documents.

Two limits matter as much as the discount. If a certified item ships with other products in the same order, Amazon may still put it in an Amazon box or bag so the customer gets fewer packages — and the FAQ says you still receive the incentive. Shoppers may also choose "Ships in Amazon Packaging" at checkout at no extra cost; you still receive the discounted fulfillment cost.

## Who Can Enroll, and Where

According to [Amazon's FBA sellers packaging page](https://www.amazon-packaging.com/sellers), SIPP enrollment through Seller Central is open to FBA sellers who sell into the United States, Canada, France, Germany, Italy, Spain, and the United Kingdom.

Before you can enroll a product, Amazon requires a buyable offer in the Amazon store that is fulfilled through FBA. You do not have to enroll your whole catalog, and you do not have to enroll every variation of a product. Amazon's program FAQ says you choose the products and variations you want to submit.

If you sell in both the United States and Canada, Amazon's program page says that after you enroll a product using your US selling account, it is automatically enrolled for Amazon.ca. Treat other marketplaces as separate unless Seller Central shows them as linked.

Amazon also says its fulfillment network uses machine learning to identify, test, and certify some SIPP-compliant ASINs without any action from the seller. Those ASINs can receive the discounted FBA fulfillment fee as well. If an ASIN is already shipping without extra Amazon packaging, check the SIPP portal before you redo work that Amazon has already certified.

### How this fits next to other fee work

On November 5, 2026, Amazon published [its 2027 US referral and FBA fee update](https://sellingpartners.aboutamazon.com/update-to-us-referral-and-fulfillment-by-amazon-fees-for-2027). Most of those changes take effect on January 15, 2027, and Amazon said FBA fulfillment fees will rise by an average of $0.19 per unit sold, with some products going up and others going down. SIPP does not replace that review. It is one more lever on the fulfillment line: if a product can ship in its own packaging, the certified discount is worth checking against your [FBA shipping and fulfillment costs](https://crm.bubbaacademy.com/bubba-holding-blog/amazon-fba-shipping-costs-explained) before you set 2027 prices.

## Packaging Types and the Minimum Size

![Open empty brown cardboard box with flaps raised on a white table](https://crm.bubbaacademy.com/hs-fs/hubfs/bubba-blog-images/body-amazon-sipp-open-cardboard-box.jpg?width=1400&height=933&name=body-amazon-sipp-open-cardboard-box.jpg)

Amazon splits SIPP packaging into two families on the [sellers guide](https://www.amazon-packaging.com/sellers):

- **Rigid packaging** is a six-sided structure such as a box.
- **Flexible packaging** is a sealed exterior such as a plastic or paper bag, or a rigid or padded mailer. The packaging material must be at least 2 millimeters thick.

Both types have a hard minimum size. Amazon's FAQ and its seller certification guidelines say the outermost package must be at least **6.0 inches by 4.0 inches by 0.375 inches** (152.4 mm by 101.6 mm by 9.5 mm). The reason is practical: the package has to hold a standard 6-by-4-inch shipping label. Packages smaller than that are not eligible, with no listed exceptions.

Length is the longest side, width is the next longest, and height is the shortest panel of the pack, not necessarily the way the product sits on a shelf. The guidelines do not set a maximum size for rigid SIOC packaging in North America and the EU, but heavier and larger items follow different test methods.

Plan this before you ask a supplier for a new carton. A product that barely fits in a 5-inch-wide box cannot meet the label-size rule until the outer pack grows. That change can affect cartonization, how you [prep and ship units to an Amazon fulfillment center](https://crm.bubbaacademy.com/bubba-holding-blog/how-to-ship-products-to-amazon-fba-warehouse-step-by-step), and the dimensional weight used for fulfillment fees.

💼

### Count Every Fulfillment Cost Before You Reorder

Fulfillment fees, inbound shipping, and packaging all change what you keep after a sale. Bubba Academy's step-by-step program shows sellers how to pick products, count every cost, and launch with a clear plan.

- →  A clear roadmap from listing to first sales
- →  Fees, pricing, and promotions explained in plain language
- →  Learn from sellers who have launched real FBA products

[Start with Bubba Academy →](https://bubbaacademy.com)

## What Cannot Be SIPP Certified

The enrollment page in Seller Central is the place to confirm a specific ASIN, because eligibility can change. Amazon's [seller certification guidelines](https://cdn.amazon-packaging.com/6b/cd/eb26d6ec43b6b1ac212cb56172ac/1-1-seller-amazon-sipp-packaging-program-certification-guidelines-april-2024-en.pdf) are clear on one large exclusion: hazardous materials.

The guidelines say HAZMAT products — ASINs with a UN number — and packaging that shows transportation-regulated symbols or markings cannot be SIPP certified. Examples listed there include products with lithium batteries, flammable gases, most magnetized materials, and some household cleaning products.

That exclusion matters if you sell electronics. The [lithium battery TIC rules](https://crm.bubbaacademy.com/bubba-holding-blog/amazon-lithium-battery-tic-verification-november-2026) for many rechargeable devices are a separate path from SIPP. A product that needs TIC review because it uses a lithium battery is also the kind of HAZMAT item the SIPP guidelines exclude. Confirm dangerous-goods status in Seller Central before you invest in a new pack.

Amazon's FAQ also notes that eligibility criteria can expand over time and recommends checking the ineligibility tab in the SIPP portal periodically. If an ASIN later becomes eligible, you can enroll then instead of forcing a pack design that the current rules reject.

## How to Group Similar ASINs So You Test Once

You do not need a separate test for every color or size if the products are physically similar. Amazon will suggest groups in the SIPP portal. You can also build your own group around a primary product — the largest or heaviest ASIN — and add secondary ASINs that meet the grouping rules.

Amazon's sellers guide lists these grouping checks:

- **Size.** A secondary product can be up to 25% smaller than the primary product in a single dimension or in total volume.
- **Weight.** A secondary product can weigh up to 25% less than the primary product.
- **Material.** The material composition of the primary and secondary products must be the same.
- **Packaging.** Packaging type, structure, and material must be identical across the group.
- **Product-to-packaging ratio.** The ratio of product volume to packaging volume should be similar.
- **Pack quantity.** The primary and secondary products must contain the same number of units in a pack.

If the primary product is already certified, Amazon says the secondary ASINs in that group can be certified without their own test report. If it is not certified yet, you test the primary product and use that result to enroll the group.

Grouping saves time, but a shared pack also shares risk. If you change the adhesive, board, or inner fitment, the group is no longer identical packaging. Amazon's FAQ describes decertification when damage or non-compliance rates rise after an untested change.

## Self-Test or ISTA 6 Lab?

![Sealed brown kraft paper pouch lying flat on a white surface](https://crm.bubbaacademy.com/hs-fs/hubfs/bubba-blog-images/body-amazon-sipp-flexible-paper-mailer.jpg?width=1400&height=933&name=body-amazon-sipp-flexible-paper-mailer.jpg)

Every SIPP enrollment needs a physical performance test that simulates the path through Amazon's fulfillment network. Amazon partnered with the International Safe Transit Association (ISTA) on those methods. You test the largest or heaviest ASIN in the group after the packaging already meets the design rules.

[Amazon's program page](https://sell.amazon.com/programs/custom-packaging) says you can self-test if the product is less than 50 pounds and does not contain liquids or sharp items. The sellers guide adds that a self-test is for non-fragile items that are not granular with a particle diameter under 1 inch. If the product is fragile, contains liquids, contains sharp items, or does not meet the self-test limits, you cannot self-test. You submit an ISTA-6A lab report from a lab in Amazon's Packaging Support and Supplier Network (APASS), or from another ISTA-certified lab Amazon accepts.

Enrollment in SIPP has no Amazon fee. Amazon is explicit that you may still pay to redesign packaging, and you may pay a lab if you need ISTA 6 testing.

### What a self-test has to show

Amazon describes two main steps for a self-test, plus an extra material-strength test for flexible packaging. You need pre-test and post-test photos of both the packaging and the item. After the drops, Amazon asks two evaluation questions:

- Does the product have visible damage or breakage, loss of function, or a compromised seal or tape? If yes, it does not qualify.
- Would customers accept any other noticeable wear on the outer or inner packaging? If the honest answer is no, it does not qualify.

You then document the result. The sellers guide asks for five photos of rigid packaging and six photos of flexible packaging after the test. Follow the photo list in the current Seller Central instructions; missing angles are a common reason a file gets sent back.

Photograph every angle Seller Central asks for. A box that looks fine on a desk and fails after a drop will also fail in the network, and a later decertification removes the discount.

## How to Enroll and When the Discount Starts

Amazon's six public steps, from the [Ships in Product Packaging page](https://sell.amazon.com/programs/custom-packaging), are:

1. Log in to Seller Central (Amazon recommends a Professional selling account).
2. Set up FBA and make sure the product has a buyable FBA offer.
3. Review eligibility and update the packaging so it meets the rigid or flexible rules.
4. Group similar products by size, weight, material, packaging, and product-to-packaging ratio.
5. Test the largest or heaviest product in each group (self-test or ISTA 6).
6. Enroll on the SIPP enrollment page: select the products or groups, upload the details and documentation, and choose a date for the first program-certified units to arrive in Amazon's fulfillment network.

That last date is not decorative. Amazon's FAQ says that once the enrollment is approved, discounts apply to units received at fulfillment centers after the certification date you provided. Units that arrived before that date do not get the discount. If you still have older cartons on the way, either wait to set the date until the new pack is what Amazon will receive, or expect a mix of certified and uncertified units until the old inventory sells through.

Amazon also says inbound shipping itself does not change. You still send certified products to fulfillment centers the same way you do today, and each unit still needs an exterior scannable label under Seller Central's labeling rules. SIPP is about the customer-facing package, not a shortcut around FNSKU, carton labels, or [the usual prep steps for an FBA shipment](https://crm.bubbaacademy.com/bubba-holding-blog/how-to-ship-products-to-amazon-fba-warehouse-step-by-step).

### How to see the discount on a payment

Amazon's program FAQ gives this path in Seller Central:

1. Open Payments, then Payments again in the submenu.
2. Open Transaction View.
3. Click the amount in the Total column for the transaction you want to inspect.
4. On Transaction Details, click the amount next to FBA Pick & Pack Fee.
5. Under "Values used to determine rate," look for Programs: Fulfillment by Amazon, Ships in Product Packaging. The discount rate appears under the Calculation tab.

If the discount is missing, check whether the unit arrived after your certification date, whether the ASIN is approved in the SIPP portal, and whether you opened the pick-and-pack breakdown rather than the top-line total.

## A Practical SIPP Checklist for This Quarter

Use this list if you want to decide, this week, which ASINs are worth the work:

1. **Export your active FBA catalog** and flag ASINs that already ship in a sturdy outer box or a thick mailer. Those are your first candidates.
2. **Check the Eligible Products tab** in the SIPP portal. Compare it with your list so you do not redesign a pack Amazon already considers ineligible.
3. **Measure the outer pack.** If any side is under 6 by 4 by 0.375 inches, the pack cannot be certified until you change it.
4. **Screen out hazardous goods.** If the ASIN has a UN number, lithium batteries, or transport marks, follow the dangerous-goods and TIC paths first.
5. **Build groups around the largest or heaviest ASIN** that shares the same pack structure, so you run one test instead of ten.
6. **Decide self-test vs lab.** If the item is fragile, liquid, sharp, or over the self-test weight, budget time for an ISTA 6 lab instead of a homemade drop.
7. **Photograph the test exactly as Seller Central asks**, then enroll and set a certification date that matches the first inbound of the new pack.
8. **Confirm one paid order** in the Payments dashboard after the new units are received, so you can see the Ships in Product Packaging line under the pick-and-pack fee.

If you are still building your first catalog, packaging is only one cost among many. [Bubba Academy's Amazon training](https://bubbaacademy.com/course/amazon-training-english) walks through product research, sourcing, listings, and FBA prep so you can see how SIPP fits next to inbound shipping, storage, and referral fees. You can also start from the [Bubba Academy homepage](https://bubbaacademy.com/) if you want the broader program map.

**A note on sources:** Program benefits, enrollment steps, marketplace list, grouping rules, testing paths, and the Payments dashboard instructions come from Amazon's Ships in Product Packaging page, its FBA sellers packaging guide, and its packaging FAQ. Minimum dimensions and the HAZMAT exclusion come from Amazon's seller certification guidelines. The November 5, 2026 fee letter is cited only for the 2027 US FBA fee context. Amazon can update Seller Central pages without a public announcement, so confirm the current portal text before you submit a test.

**Your next step:** Open the SIPP enrollment page, download or view the Eligible Products list, and mark every ASIN that already meets the 6-by-4-by-0.375-inch rule and is not hazardous. That short list is where a certification test can pay for itself in lower pick-and-pack fees.

If you want to go deeper on related costs and inbound work, these guides on the Bubba Academy blog are a useful next step: [Amazon 2027 FBA fee changes](https://crm.bubbaacademy.com/bubba-holding-blog/amazon-2027-fba-fee-changes-january-15-2027), [Amazon FBA shipping costs explained](https://crm.bubbaacademy.com/bubba-holding-blog/amazon-fba-shipping-costs-explained), and [how to ship products to an Amazon FBA warehouse](https://crm.bubbaacademy.com/bubba-holding-blog/how-to-ship-products-to-amazon-fba-warehouse-step-by-step).

🚀

### Ready to Build an Amazon Business the Right Way?

Bubba Academy trains sellers on product research, sourcing, compliance basics, listings, FBA inventory, pricing, and ads, so you can grow a catalog that stays protected and in good standing.

[Join Bubba Academy Today →](https://bubbaacademy.com)

## Frequently Asked Questions

### What is Amazon Ships in Product Packaging?

Ships in Product Packaging, or SIPP, is Amazon's program that lets eligible FBA orders ship to customers in the seller's own packaging, without extra Amazon-added material. Amazon also calls out a per-unit FBA fulfillment discount for certified items, currently described as $0.04 to $1.32.

### Is there a fee to enroll in SIPP?

No. Amazon says enrollment in the program is free. You may still pay to change your packaging so it meets the rules, and you may pay an ISTA 6 lab if the product is fragile or contains liquids or sharp items.

### Can I self-test my packaging?

Amazon says you can self-test if the product is less than 50 pounds and does not contain liquids or sharp items. The sellers guide also limits self-tests to non-fragile items that are not fine granules. Fragile products, liquids, and sharp items need an ISTA-6A lab report.

### Do I still get the discount if the customer asks for Amazon packaging?

Yes. Amazon says customers may see a checkout message that the item can ship in its own packaging, and they can choose to add Amazon packaging at no additional cost. The seller still receives the discounted fulfillment costs. The same is true if Amazon combines the item with other products in one outbound package.

### When does the SIPP fulfillment discount start?

After Amazon approves the enrollment, discounts apply to units received at fulfillment centers after the certification date you entered. Units received before that date do not receive the discount. You can confirm the rate on a transaction by opening the FBA pick-and-pack fee in Seller Central Payments.

## Share this post

<https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Fcrm.bubbaacademy.com%2Fbubba-holding-blog%2Famazon-sipp-ships-in-product-packaging-fba-certification><https://twitter.com/intent/tweet?url=https%3A%2F%2Fcrm.bubbaacademy.com%2Fbubba-holding-blog%2Famazon-sipp-ships-in-product-packaging-fba-certification><https://www.linkedin.com/shareArticle?mini=true&url=https%3A%2F%2Fcrm.bubbaacademy.com%2Fbubba-holding-blog%2Famazon-sipp-ships-in-product-packaging-fba-certification><https://pinterest.com/pin/create/button/?url=https%3A%2F%2Fcrm.bubbaacademy.com%2Fbubba-holding-blog%2Famazon-sipp-ships-in-product-packaging-fba-certification>[mailto:https%3A%2F%2Fcrm.bubbaacademy.com%2Fbubba-holding-blog%2Famazon-sipp-ships-in-product-packaging-fba-certification](mailto:https%3A%2F%2Fcrm.bubbaacademy.com%2Fbubba-holding-blog%2Famazon-sipp-ships-in-product-packaging-fba-certification)

## Keep reading

### [![Black wireless earbuds beside their open charging case on a table lit in red and blue light](https://crm.bubbaacademy.com/hubfs/bubba-blog-images/featured-amazon-lithium-battery-tic-wireless-earbuds-red-light.jpg) Amazon FBA Seller Central Amazon Sellers Amazon Lithium Battery TIC Verification: 2026 Seller Guide](https://crm.bubbaacademy.com/bubba-holding-blog/amazon-lithium-battery-tic-verification-november-2026)

### [![Sealed cardboard return box with brown tape on a colorful striped rug in warm sunlight](https://crm.bubbaacademy.com/hubfs/bubba-blog-images/featured-amazon-fba-returns-sell-as-used-taped-return-box.jpg) Amazon FBA Seller Central Amazon Sellers Amazon Sell as Used and Restore to New: Holiday Returns Guide](https://crm.bubbaacademy.com/bubba-holding-blog/amazon-sell-as-used-restore-to-new-holiday-returns)

<https://www.instagram.com/bubba_holding/><https://www.youtube.com/@BubbaAcademy>

![Bubba Academy](https://crm.bubbaacademy.com/hs-fs/hubfs/Bubba%20Academy%20Logo%20Footer.png?width=300&height=90&name=Bubba%20Academy%20Logo%20Footer.png "Bubba Academy")

---

Privacy Policy · Legal · © 2026 Bubba Global. All rights reserved.

```json
{
  "@context" : "https://schema.org",
  "@type" : "BlogPosting",
  "author" : {
    "@type" : "Person",
    "name" : "Pouyan Pazargadi",
    "url" : "https://crm.bubbaacademy.com/bubba-holding-blog/author/pouyan-pazargadi"
  },
  "dateModified" : "2026-11-10T00:01:18.386Z",
  "datePublished" : "2026-11-10T00:01:18.000Z",
  "headline" : "Amazon SIPP for FBA: Eligibility, Testing, and Enrollment",
  "image" : [ "https://crm.bubbaacademy.com/hubfs/bubba-blog-images/featured-amazon-sipp-kraft-shipping-boxes.jpg" ],
  "mainEntityOfPage" : {
    "@id" : "https://crm.bubbaacademy.com/bubba-holding-blog/amazon-sipp-ships-in-product-packaging-fba-certification",
    "@type" : "WebPage"
  },
  "publisher" : {
    "@type" : "Organization",
    "logo" : {
      "@type" : "ImageObject"
    },
    "name" : "Bubba Academy"
  }
}
```